BA (hons) Graphic Design, Advertising & Marketing…

…is a course that has been specifically designed in collaboration with leading industry professionals, to experience an agency style learning environment and work in multi-disciplinary creative teams, tackling real-world brand projects. The course focuses on original thinking and innovation, so you learn about graphic design theory, big advertising ideas, customer insights, storytelling and how to confidently present your ideas to clients. Learn about visual identity and brand language, design for print, design for web, art direction, digital and social media marketing and how to cultivate your own entrepreneurial approach, preparing you to work in a Creative Leadership role.

ALEX FASSNIDGE

Industry Collaboration

‘Back To Shields’ is an album concept in the form of a vinyl, created for singer/songwriter, Sam Fender. The vinyl represents the working-class, northern and gritty background, that is used heavily throughout Sam’s music. 

Art Direction – BMW campaign

This advertising campaign explores the sustainability of BMW through the promotion of their electric vehicle range. The billboard aims to captivate customers and ensure that BMW is the first brand that comes to mind when they think
of electric vehicles. 

Publishing Project – 8 Heroes

For this Laurence King concept brief, I created a surrealist-inspired book celebrating the surrealist artists who inspire me most. Fragmented eyes, abstract hands and playful forms reflect surrealism’s dreamlike visual language.

D&AD New Blood Awards

Created for the 2026 D&AD New Blood Awards Twix brief – OOH. Two Twix bars are transformed into a double rainbow. One rainbow represents joy while the second amplifies that feeling reinforcing the idea of “More Joy.”

Art Direction – Pantone brief

Pantone enables creative professionals to choose colour accurately, ensuring consistency across a brand’s outputs. This advertising campaign playfully illustrates the importance of Pantone’s precision, showing a clownfish using colour to outsmart and hide from a shark.

‘Man on the Moon’ Vinyl Sleeve

A fusion of paper collage and photography merged digitally, creating a Kid Cudi vinyl sleeve. Elements reflect themes of the album: broken self-image represented in the fragmentation, escapism in the figure escaping their body.

ANINE BULLING

Industry collaboration – Catch!

I created a brand called “Catch!” for a new prebiotic soda, inspired by throwing a drink to a friend. Featuring cat catching flavor-inspired berries, it conveys a friendly homemade vibe, emphasizing health and gut wellness for consumers.

Publishing Project – 8 Heroes

I created a brochure highlighting my 8 favorite creative individuals to spark interest in Graphic Design. Each page features their bag design as the focal point, with their graphic work organized as if carried inside the bag.

Oi! Brief: Industry Collaboration

This was industry brief set by Oi! to design a visual identity for a self-created brand of prebiotic soda, pulling inspiration from urban graffiti and music graphics to appeal as a ‘better-for-you’ beverage for a young adult audience.

Vinyl sleeve design

This brief was to develop a record sleeve and accompanying campaign graphics for a musician of choice. This design features the use of photography and digital editing to create a design that reflects the albums’ themes and messages.

Typography – The weight of things

Designing this piece was enjoyable because it really allowed me to experiment with bold typography, scale and perspective. I was able to experiment with a range of high contrast colours as well as spherical distortion to create a piece that catches the
eye of the viewer.

Show poster design

With our class Design Show brief I was able to explore the balance between bold structure and soft gradients. The spiral spheres added depth and contrast whilst the colour palette created a calm cohesive atmosphere that enhanced the visual impact.  

D&AD New Blood Awards

I created Mini Leagues, a campaign concept for Duolingo. It showcases a feature where users compete while their progress contributes to providing free language education, combining playful design with meaningful global impact.

Major Project

PaddlePaw is a paddle-boarding brand designed for dog owners. It promotes shared outdoor experiences through thoughtfully designed boards and accessories, combining playful & approachable branding with a clear focus on lifestyle, companionship, and inclusive adventure
on the water.

LIAM BLACKMORE

D&AD New
Blood Awards

Wise Owl is an app-based travel assistant that helps teens manage money abroad while giving parents peace of mind, combining smart budgeting, real-time guidance, and safety support to make independent travel simpler, safer, and
more confident.

Oi! Brief: Industry Collaboration

Früt is a brand identity for a brand-new prebiotic soda brand. After thorough research, this brand was designed to fill the gap of a classic-design prebiotic soda, something that feels like a regular soda,
but without the guilt!

LOUIE CAMPBELL

louiecampbell54@gmail.com
www.linkedin.com/in/louie-campbell-88b861356

D&AD New
Blood Awards

A Twix, SpongeBob SquarePants and Patrick Starfish collaboration unites two iconic double acts, celebrating everything that’s better in twos. Playful energy, bold visuals, and nostalgic character moments highlight when great duos come together, the fun, and the chocolate, is doubled!

Major Project

Creating a new autonomous car brand with visual identity  including logo, colour, type, image and tone of voice. This unified advanced technology aesthetic delivers a future-ready brand that communicates trust, intelligence, and innovation across every touchpoint.

MEGAN KILBURN

Megankilburn04@gmail.com
www.linkedin.com/in/megan-kilburn-a20516389

D&AD New Blood Awards

A fun concept for health marketing agency ’21 Grams’ to speak belief in vaccinations in a way that doesn’t feel stereotypically clinical. The introduction to vaccinations within the Sims 4 gameplay to create stronger Sims and protect the community. 

Major Project

A new book subscription-box brand concept called ‘Under the covers’, aimed toward women aged 18-26 who have a particular love for reading romance and fantasy books. Inspired by the growth of ‘BookTok’ and the trend of collecting physical books. 

01

Introduction

02

Fine Art

03

Fine Art
with Psychology

04

Game Art

05

Graphic Design

06

Graphic Design, Advertising & Marketing

07

Illustration

08

MA Creative Media