Graphic Design
…is a multi-disciplinary experience that will equip you with the creative, conceptual, technical and critical skills expected of designers in the twenty- first century.
It will provide you with a solid grounding in all areas of visual communication, considering how original ideas, strong narrative and crafted detail are applied to brand identity, packaging, publishing, advertising, digital and multimedia platforms.
You will increasingly gain exposure to commercial and professional situations as your academic knowledge and practical abilities grow.
EXHIBITING
AIMEE PHILLIPS / APRIL ALLEN / ASHLEIGH PRIEST / AZWA MAHMOOD / CHARLOTTE PERKS / CHLOE EVANS / ELOUISE VERDON / EMILY MARDEL / HANNAH BÄUERLE / JACK SMITH / LACEY SMITH / LAURA DUNCAN / LUKE BLUNDELL / MELANIE HAJJAR / SAGAR KUMAR JHA / THOMAS BRILL
AIMEE PHILLIPS
D&AD New
Blood Awards
For this project, I redefined Roku gin as a non-alcoholic spirit – appealing to Gen Z, whilst also preserving its authenticity. My approach was to incorporate nature and the feeling of zen/ tranquillity, aligning with the brand’s Japanese heritage.
Green Design
This design output is for Worcestershire County Council; a sticker pack designed for primary school children. The retro theme features characters that encourage engagement and therefore, energy & water conservation in the classroom and at home.
D&AD New Blood
Awards, Morris
& Co
For the New Blood Awards, I submitted an animation video showcasing Morris & Co’s online e- commerce products illustrated throughout a quintessential country home.
Self-improvement
project, Brand
Collaboration
Design concept for a premium gin brand, working with my illustrations while focusing on unique colour palettes to alleviate a specific brand visual.
ASHLEIGH PRIEST
D&AD: On The
Rocks – Alcohol-
Free Cocktails
Inspired by the glitz and glamour of the 1920s, On The Rocks adds a playful, seductive twist to alcohol-free cocktails. Blending burlesque and cabaret influences, it creates a bold, flirty brand experience crafted to captivate Gen Z audiences.
Green Design: How
Can We Help Our
Planet?
This booklet teaches primary school children simple, everyday actions to help protect the planet. It combines educational content with interactive activities, such as creating light switch covers, to encourage hands-on learning and inspire real behavioural change.
AZWA MAHMOOD
mahmoodazwa@gmail.com
Azwa Mahmood on LinkedIn
D&AD New
Blood Awards
I developed ‘Home & Beyond’ a campaign concept for HSBC aimed at supporting international students emotionally, financially, and professionally, positioning HSBC as a lifelong partner from arrival abroad to their first job and beyond.
Pressure Project 1
I collaborated on this group project to develop the visual identity for a Worcester Design Festival, leading the creation of engaging social media content to promote the event and enhance its online presence.
CHARLOTTE PERKS
Major Project
For my major project I wanted to design a music festival that Celebrates Freedom, Wellbeing, and happiness. These are promotional posters for the festival.
D&AD New Blood
Here is my D&AD project, this was a rebrand of Jim Beam offering a non- alcoholic alternative. This honours the authenticity of the original but appeals to the Gen-Z audience.
CHLOE EVANS
Poster concept
The brief was to produce a poster that could be given away to students at applicant days and for them to take home and put on their wall or in their sketchbooks.
Green Design
– WCC Schools
Energy Saving
For this project, I had to develop an effective campaign to reduce energy and water use in schools. I designed two posters, reward stickers and a folded leaflet.
ELOUISE VERDON
D&AD New
Blood Awards
This project experienced the refresh of an existing alcohol brand to fit a new non-alcoholic purpose. Exploring the balance of staying true to the brand yet pushing boundaries was an exciting task and led to developing OnTheRocks: Censored Edition.
Pressure Project
A group brief to design the visual identity for a Worcester Design Festival set a fun but challenging task. To strengthen the identity, I created a custom sticker pack with a mix of artistic and Worcester inspired essence.
EMILY MARDEL
D&AD New
Blood Awards
Here are my favourite pieces of my submission for D&AD New Blood Awards. I chose the Morris & Co. brief and came up with a campaign called ‘Heritage in Bloom’, to capture their heritage to a new modern audience.
Green Design
Here is a sample of my work from the Green Design module. This was aimed to encourage & promote a change in behaviour towards energy saving, through clear call to actions and visually engaging imagery.
HANNAH BÄUERLE
Major Project
My major project focuses on creating a gender neutral skin care line called ‘Mensch’ which means human. This brand represents how gender neutral design can be bold, colourful and exciting without being bland or representing harmful gender stereotypes.
D&AD New
Blood Awards
I chose to redesign the Roku Gin bottle as a non-alcoholic alternative targeted at Gen Z. My curvy, line design represents adventure and movement inspired by geographic contour lines and traditional Japanese pattern design.
JACK SMITH
Major Project
This is part of a series created to explore interactive design, in which I created multiple, interactive systems with real-time feedback for exhibition. This one in particular features an automatic depth tracking bitmap conversion.
SHOW25 Poster
My idea for this promotional poster was inspired by the concept of visualising sound. With design elements that are not only inspired by this idea but directly shaped by them. Take for example the histograms, designed by a digital system created by myself. Within these lines is a small sound clip of myself vocalising ‘SHOW25’.
LACEY SMITH
Major Project –
Blade runner
This movie poster emphasises the point that modern sci-fi posters should prioritise storytelling through design. Instead of simply highlighting famous actors, the focus should shift toward visually representing the narrative and deeper themes.
The Sound of
Winning
This poster was designed for the D&AD Awards to rebrand Kraft Mac and Cheese’s ‘Big Cups’ as a go-to gaming snack. The aim was to shift its image from a kids’ meal to something appealing for all gamers in the community.
LAURA DUNCAN
lauralou9.wixsite.com/lauraduncanportfolio
Instagram – @laura.duncanx
Laura Duncan on LinkedIn
D&AD New
Blood Awards
This packaging brief for Suntory Global Spirits’ non-alcoholic drink uses strategic graphic design to promote a ‘sober lifestyle’ and target audiences. It features clean and bold visuals, with a vibrant colour palette, to attract a Gen Z audience and strengthen brand presence on shelves.
Psychedelic Poster
I designed a psychedelic poster using bold, swirling patterns, vibrant contrasting colours, and iconic imagery. Inspired by 60s counterculture, the composition blends illustration with surreal imagery to create a visually immersive experience that captures attention and evokes curiosity.
LUKE BLUNDELL
Live Brief
For this project, I created a visual identity and brand guideline for a mediterranean restaurant on the 25th floor of a Hotel in Hoxton. The logo incorporates an octopus and the name Pinnidae to represent the general idea of seafood.
Major Project
This project is one of my outputs for Major Project, in which I redesigned modern movie posters in the design of the Russian- Avant Garde. This specific poster is for a film called ‘The Idea of You’ starring Anne Hathaway.
MELANIE HAJJAR
Secret vinyl cover
For this project I had to design a vinyl cover for one artist and one of their songs without putting on their name, the song or any picture of them. I chose the band ‘The cure’ with the song “Warsong”.
Pressure project
This was a group project where we had to design an A5 portrait publication with 12 pages to promote the Graphic Design course at the University of Worcester. This double spread represents some of my work.
Children book
design
This project is one of the outputs I created in 2024 for a children’s book design brief. For this piece, I illustrated famous singers and included interactive games like pull-tabs and flips to make music learning fun and engaging for kids.
Green Design
This project is one of the outputs I created in 2025 for a Green Graphic Design brief. For this piece, I designed a bold, illustrated campaign poster encouraging children to save energy at home, using playful icons and strong, impactful messaging.
D&AD New
Blood Awards
This project is one of the outputs I created for the 2025 D&AD New Blood Awards. For this output, I designed a conceptual student debit card for HSBC. The mosaic pattern visually demonstrates how HSBC can bring international students together.
Publishing project
– 8 Heroes
A concept brief for Laurence King, to create a book showcasing the designers who inspire me the most. For this book cover, I took inspiration from Chris Ashworth, who takes the Swiss design system and deconstructs it.
Introduction
Fine Art
Fine Art
with Psychology
Game Art
Graphic Design
Graphic Design, Advertising & Marketing
Illustration
